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Flowyana

Marketing

Marketing that ends in your pipeline.

The Marketing app sends WhatsApp campaigns to your customers: approved messages, audiences built from your own sales, consent and unsubscribes handled, and results you can act on. With CRM, leads from Meta and LinkedIn ad forms land in your pipeline with their source attached.

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  • WhatsApp campaigns in four steps, with a cost estimate first
  • Audiences from what customers bought, spent and where
  • Consent, Unsubscribe button and STOP replies built in
  • Meta Lead Ads and LinkedIn Lead Gen capture in CRM

What is Marketing in Flowyana?

Flowyana’s Marketing app is for WhatsApp campaigns: offers, new arrivals and reminders sent from your business number to customers you choose from your own records. Alongside it, CRM captures leads from Meta Lead Ads and LinkedIn Lead Gen forms. Both are for small and mid-sized businesses that market through WhatsApp and social ads and want the response to reach someone who acts on it.

The usual problems are what you send to whom, and what happens next. Campaigns here are built from real sales data, leave out people who haven’t agreed or have unsubscribed, and respect WhatsApp’s limits. Replies land in the shared Inbox; ad-form leads land on the pipeline with an owner.

What it does

Marketing, in practice.

WhatsApp campaigns

Message, who gets it, when, review: four steps that show the head count, who is left out and the estimated WhatsApp charge before you send.

Templates approved in the app

Write a message with an image, video or document header, send it to WhatsApp for approval, and follow its status. Rejections come with the reason in plain words.

Audiences from your records

Customers who bought recently, spent over an amount, shop at a branch, carry a tag or have a birthday this month; contact groups; Excel or CSV uploads.

Consent and unsubscribe

“Agreed to WhatsApp offers” recorded at the till and on the customer; an Unsubscribe button on every marketing message and STOP replies in six languages.

Safe sending

Quiet hours, a cap on campaigns per person, big campaigns spread over your number’s daily limit, and an automatic pause if WhatsApp lowers the number’s quality.

Results and replies

Sent, delivered, read and replied per campaign, retry failed, resend to people who haven’t read it, and replies in the shared Inbox.

Ad-form lead capture

Leads from Meta Lead Ads and LinkedIn Lead Gen forms arrive in your CRM pipeline with the campaign and ad recorded. Part of CRM.

How you get it

WhatsApp campaigns come with the Retail plan, Restaurant + KOT, ERP Business, and the Business plans of CRM, Rentals, Bookings, Support and Repair. Meta and LinkedIn lead capture comes with CRM Growth and Business and ERP Business.

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How it works

Marketing, step by step.

  1. 1

    Message

    Pick or write a WhatsApp message and get it approved inside Flowyana.

  2. 2

    Who gets it

    Choose customers by purchases, a contact group, an uploaded list or people picked by hand.

  3. 3

    When

    Send now or schedule it; quiet hours and daily limits apply on their own.

  4. 4

    Review and follow up

    Check count and cost, send, then watch results and answer replies in the Inbox.

In depth

A closer look.

WhatsApp campaigns

Write a template in Flowyana, send it to WhatsApp for approval, and use it in a campaign to customers filtered by what they bought, spent, where and when, to a contact group, or to an Excel or CSV list. The review shows the WhatsApp number, how many people, who is skipped and why, and the estimated WhatsApp charge. Results show sent, delivered, read and replied, with retry and resend.

  • Approval status and rejection reasons in the app
  • Personalisation fields filled for each person
  • Consent, Unsubscribe button and STOP replies in six languages
  • Quiet hours, frequency cap and daily-limit spreading

Lead capture from Meta Lead Ads and LinkedIn Lead Gen

With CRM, leads submitted through your ad forms arrive in Flowyana without exporting files, each carrying the campaign and ad it came from. Choose who gets them: nobody until a manager triages, one fixed person, or each salesperson in turn. Repeat submissions of the same lead are ignored.

  • Campaign and ad recorded on the lead
  • Unassigned, one person, or in turn

What isn’t included (as of October 2026)

No ad publishing, social posting, email newsletters or SMS. WhatsApp charges are billed by Meta to your own account; Flowyana doesn’t resell messages.

Who it’s for

Businesses that run on Marketing.

Retail shops

Send new arrivals or a weekend offer to recent buyers who agreed to WhatsApp offers.

Restaurants and cafés

Announce a new menu to diners captured at the till, and send birthday-month treats.

Real estate agencies

Meta and LinkedIn ad-form leads shared out across agents in turn.

Clinics and salons

Win back clients who haven’t visited in months, and answer replies from the front desk.

Questions

Asked about marketing.

What does the Marketing app include?

WhatsApp campaigns: approved message templates, audiences from your customers, contact groups and spreadsheet uploads, consent and unsubscribe, scheduling with quiet hours and limits, and results. Lead capture from Meta and LinkedIn ad forms comes with CRM.

Can I send WhatsApp marketing campaigns?

Yes. Pick an approved message and an audience, see how many people it reaches and the estimated WhatsApp charge, then send now or schedule it. Each campaign shows sent, delivered, read and replied.

Can I capture leads from Facebook and Instagram ads?

Yes, with CRM. Leads from Meta Lead Ads forms arrive in your pipeline with the campaign and ad recorded. LinkedIn Lead Gen forms work the same way.

Can Flowyana publish ads or social posts for me?

No. You create and run ads in Meta and LinkedIn as usual; Flowyana collects the leads they produce and tracks them through to a sale.

Can I send email newsletters or SMS?

No. Campaigns are for WhatsApp. Automation rules can send individual emails when records change, and your team can email customers from the shared inbox.

Which plans include WhatsApp campaigns?

The Retail plan, Restaurant + KOT, ERP Business, and the Business plans of CRM, Rentals, Bookings, Support and Repair.

Where do replies and captured leads go?

Campaign replies arrive in the shared Inbox for your team to answer. Ad-form leads go straight onto your CRM pipeline with their source and an owner if you set assignment.

One platform

Plays well with the rest.

Marketing shares its records with every other module you switch on — no connectors, no re-typing.

Omnichannel InboxCRMPoint of SaleAutomationAll features →

Put Marketing to work.

Tell us what your business runs. We’ll show you this module live — on its own or alongside the rest — and recommend the plan that fits.

Get startedSee pricing

WhatsApp +91 97460 84243Call +91 97460 84243hello@flowyana.com