WhatsApp campaigns your customers welcome.

WhatsApp template approval, handled in the app

WhatsApp only lets a business start a conversation with a message template it has approved. In Flowyana you write the template with a category (Marketing for offers, Utility for updates), a language, an optional header with text, an image, a video or a document, and a body with personalisation fields. Send it for approval and its status sits next to it. If WhatsApp rejects it, the reason is shown in plain words; edit it and resubmit. Templates you already have in WhatsApp Manager can be imported.

• Image, video and document headers uploaded in the app
• Customer name, your business name and custom fields as personalisation
• Rejection reason in plain words, with edit and resubmit
• Existing templates imported from your WhatsApp account
• An Unsubscribe button added to every Marketing template

Audiences from your customers, groups and spreadsheets

Most campaigns start from people who already buy from you. Filter customers by purchases in the last so many days, spend over an amount, branch, tag or birthday month, and combine the filters. Save any audience as a contact group to reuse it. For lists from elsewhere, upload an Excel or CSV file and match its columns to phone number, name, consent and personalisation fields. Every count updates live, with duplicates removed and phone numbers checked.

• Bought in the last N days, spent at least an amount
• Branch, tag and birthday month
• Contact groups you build once and reuse
• Excel or CSV import with column matching
• Hand-picked people for small, personal sends

Consent and unsubscribe, the way WhatsApp expects

WhatsApp requires that people agree to hear from you, and lets them report messages they didn’t want. Flowyana tracks “Agreed to WhatsApp offers” on each customer, and cashiers can tick it at the till when they take the customer’s number. Marketing campaigns leave out people who haven’t agreed unless you deliberately include them, with a warning about what that risks. Every Marketing template carries an Unsubscribe button, and a reply of STOP or its equivalent in English, Arabic, Hindi, French, German or Spanish unsubscribes the person everywhere. Writing START again subscribes them back.

• Consent recorded at the till and on the customer record
• Unsubscribed people never receive another campaign
• STOP and START recognised in six languages
• Utility updates still respect unsubscribes

Scheduling, quiet hours and daily limits

Schedule a campaign for the right moment, in your business’s own time zone. Quiet hours stop sending overnight (9 pm to 9 am unless you change them) and resume in the morning. A frequency cap limits how many marketing campaigns one person receives in a period, one a day by default. WhatsApp also limits how many people each number can reach per day; Flowyana reads your number’s limit and spreads a large campaign over the days it needs. If WhatsApp lowers your number’s quality rating or limits it, sending pauses on its own, and you can resume once things recover.

• Send now or schedule in your time zone
• Quiet hours you set, applied to every campaign
• A cap on campaigns per person per period
• Big campaigns spread across days within your WhatsApp limit
• Automatic pause when the number’s quality drops

Results: sent, delivered, read, replied

Each campaign shows a funnel from sent to delivered, read and replied, as the numbers arrive. People who weren’t sent the message are listed with the reason, such as unsubscribed, no valid number or already messaged today. Retry the ones that failed, or send again to people who received the message but haven’t read it. Replies open straight into the shared Inbox.

• Live funnel per campaign
• Every message not sent, with its reason
• Retry failed and resend to people who haven’t read it
• Replies one tap away in the Inbox

WhatsApp marketing in the Gulf, India and beyond

WhatsApp is how customers in the UAE, Saudi Arabia and the rest of the GCC, India and many other markets prefer to hear from shops and restaurants. Write templates in the customer’s language, including Arabic and Hindi; WhatsApp’s charge per message varies by country, so the estimate uses your recipients’ numbers. The business rules (quiet hours, caps, consent) are settings, not assumptions about one market.

• Templates in any language WhatsApp supports
• Workspace in English, Arabic, Hindi, French, German and Spanish
• Cost estimate based on where your recipients are

What it doesn’t do (as of October 2026)

Campaigns are for WhatsApp only: no SMS or email newsletters. Flowyana doesn’t resell WhatsApp messages or publish ads. Messages go from your own WhatsApp Business number, and WhatsApp bills its charges to your Meta account.